Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine

Harkening again to the Star Wars pre-order cardboard days, Netflix is taking part in catch-up by making gross sales for KPop Demon Hunters toys and merch obtainable earlier than the precise merchandise are prepared.

Netflix has introduced partnerships with Hasbro and Mattel in response to the large demand from the followers for KPop Demon Hunters toys. Projected to roll out beginning spring 2026, there might be a spread of world merchandise, together with collectibles, video games, and role-play merchandise that can convey the world of Huntr/x and the Saja Boys to the houses of followers eagerly wanting so as to add their favourite characters to their toy troves.

Mattel’s KPop partnership with Netflix will function dolls, motion figures, equipment, collectibles, and playsets. We’re already imagining a live performance playset with motion figures. There can even be collabs with Mattel’s co-brands, which might imply Little Folks figures for the littlest of Huntr/x followers. However the fan age vary is actually from child to grownup, as a result of whereas I would like toys for my toddler, I additionally need the Mattel Creations three-pack of Huntr/x dolls for myself that was introduced simply right now.

The deluxe style dolls, which have but to really be revealed, function Rumi, Mira, and Zoe of their showstopping finale efficiency seems to be—and but I’ve by no means clicked sooner on a pre-order page forward of the sale going stay November 12.

The Hasbro-Netflix KPop partnership can be gearing as much as be expansive and crammed with must-haves. Plushes stood out to us instantly—we want high-quality Derpy tigers!—and there can even be youth electronics and role-play choices tying in with Hasbro Video games, Wizards of the Coast, and Nerf. Please, please make Nerf variations of the wonderful Huntr/x demon-fighting weapons. And possibly a Magic secret lair, contemplating Wizards of the Coast has already carried out ones for Publish Malone and Hatsune Miku.

Hasbro’s early drop announcement is a card-based variation on Monopoly, Monopoly Deal: KPop Demon Hunters, which is already obtainable for pre-order on Amazon, Target and Walmart, with orders delivery January 1, 2026.

KPop Demon Hunters merchandise from Mattel and Hasbro might be obtainable to retailers by spring 2026 and proceed arriving by the remainder of the 12 months. Meaning they received’t arrive in time for this 12 months’s vacation gift-giving, however you may print out pre-order confirmations to stuff into stockings within the meantime: “IOU the Huntr/x Dolls. Love, Santa.”

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