Netflix cellular app redesign will provide ‘deeper integration’ of vertical video

After testing the function for the final six months or so, Netflix stated it would convey vertical movies to its cellular app someday later in 2026, TechCrunch reported. To date, the function has been used to indicate clips selling Netflix movies and TV reveals, letting you swipe to maneuver to the following one à la TikTok or YouTube Shorts.

Going ahead, although, it may additionally function a promotion software for brand spanking new varieties of packages. “You possibly can think about us bringing extra clips based mostly on new content material sorts, like video podcasts,” co-CEO Greg Peters stated in an earnings call.

That was one other topic of debate, as Netflix is taking up YouTube with new video podcasts. The corporate debuted the primary of these originals last week, together with reveals from sports activities commentator Michael Irvin and comic Peter Davidson. It’s additionally providing internet hosting content material just like the Invoice Simmons Podcast and different reveals from The Ringer.

Regardless of rising competitors from YouTube and different social media networks, Netflix is doing all proper. In 2025, the corporate noticed $45.2 billion income together with $1.5 billion in advert {dollars} from its decrease tier subscriptions. The streamer counted 325 million paid subscribers world wide on the finish of final yr.