The Pixel 10 would not appear thrilling as a result of Google is targeted on software program

Google is lower than a month away from launching new smartphones, a brand new lineup that may span display screen sizes and kind elements. Like in earlier years, the telephones have leaked nicely upfront of Google truly saying something about them publicly. Solely lately did the corporate even acknowledge that its occasion on August 20 will probably be devoted to the Pixel 10 with a teaser on its website. Based mostly on what Google has shared and what’s leaked out, you will get a transparent image of what the corporate will launch. And surprisingly, it appears to be like similar to final 12 months’s telephones.

Whereas the concept Google is simply transport a refined model of the Pixel 9 is perhaps disappointing, it does recommend one thing that is been true for some time: {hardware} has by no means been the main target of the Pixel, it is the software program the {hardware} can run that issues. And at this level in 2025, Gemini is the software program that issues most at Google.

The Pixel 10 is a “Pixel 9S”

The brand new telephone looks like a refinement, not a reimagining

Smartphones used to take for much longer to evolve. Yearly releases have been frequent for the reason that starting, however the concept every year new smartphones ought to have a radical new design or paradigm-shifting characteristic is a comparatively current concept. Most individuals had been proud of a telephone that simply labored higher.

The early days of the iPhone, for instance, had been outlined by Apple’s “tick-tock” launch schedule. One 12 months the corporate would introduce new designs and supplies and the following 12 months, the identical design, however with refinements. That may very well be improved elements or a novel software program characteristic, like when Siri was launched on the iPhone 4S, nevertheless it by no means got here with any huge modifications to the telephone itself. Telephones launched within the years when the {hardware} did not change got an “S” to indicate that they had been higher than the numbered launch.

Google hasn’t actually adopted the identical sample. Parts of its design carry throughout telephones, like the thought of a two-tone end or an enormous digicam bump, however every of its Pixels has been fairly completely different from the final, save for the bounce from the Pixel 6 to the Pixel 7. You’ll be able to justify this by saying that Google has been taking part in catch-up, nevertheless it nonetheless signifies that the Pixel 10 is a present of restraint. The telephone, as depicted within the firm’s teaser and the quite a few leaks, didn’t fall removed from the Pixel 9 tree.

The most important visible change Google is making is the addition of a brand new digicam to the entry-level Pixel 10, in order that now all of its telephones have a large, ultra-wide, and telephoto possibility. Leaked specs recommend it is an 11-megapixel telephoto digicam, much like the telephoto on the Pixel 9 Pro Fold, and it will assist the corporate’s Tremendous Res Zoom characteristic. Whereas it looks like the standard may very well be higher, it is nice that Google is not locking the choice behind a extra premium value.

Internally, the corporate is reportedly including a Tensor G5 chip and a brand new magnetic wi-fi charging system doubtless based mostly on Qi2. The Tensor G5 would not appear to be it will be that rather more highly effective than the Tensor G4, however switching to a 3nm design signifies that it must be extra power-efficient. The brand new wi-fi charging system — reportedly called “Pixelsnap” — might introduce the comfort of MagSafe to the Pixel lineup. Will any of those modifications make the Pixel 10 really feel all that completely different from the Pixel 9? That is still to be seen, however based mostly on what’s leaked and what Google has visually confirmed, the Pixel 10 looks like a Pixel 9S.

Gemini is Google’s essential focus

The corporate is intent on pushing AI into each product

Gemini was an enormous a part of Google’s pitch for the Pixel 9, and has solely turn out to be an even bigger half since. The corporate has recurrently launched Pixel Drops (shock software program updates with new options) for the reason that telephone was launched, and an excellent variety of them have been Gemini-focused. The shortage of thrilling new {hardware} modifications within the Pixel 10 might very nicely be as a result of Google goes to lean even more durable into Gemini.

Pixels have been regarded as showcases for Google’s model of Android, an working system the corporate maintains, nevertheless it looks like that may very well be altering. Given how many individuals are satisfied smartphones is perhaps the perfect place to work together with AI, it is affordable to imagine that Pixels are shifting into being a device for demoing Gemini initially. At the least till merchandise working Android XR or Google’s own smart glasses turn out to be obtainable.

Moreover the refinements and design components of Android 16, it is onerous to say what new software program options Google might need deliberate for the Pixel 10. The corporate continues to demo Project Astra, so Gemini-powered options that take motion in your behalf would make sense, nevertheless it’s onerous to say if they’re prepared for prime time.

The Pixel’s {hardware} is already good

There are legitimate causes to maintain issues constant

It’d initially really feel unusual that Google would not appear to be altering Pixel {hardware} for the Pixel 10. However the firm would not have to reinvent the wheel each time, and doubtless should not. Sticking to largely the identical {hardware} setup might imply the Pixel 10 is extra inexpensive to provide and extra sturdy. We cannot know every thing till Google truly proclaims its new telephones, however even when the telephone’s {hardware} would not set the world on fireplace, Gemini may.

For a take a look at the AI options Google included on the Pixel 9 Pocket-lint has protection of Pixel Screenshots and the Pixel’s image generation feature. And when you’re all in favour of what’s leaked concerning the Pixel 10 up to now, Pocket-lint has a roundup of all the features you must care about.